Ella Design

I'm a product designer & builder

I design, test, and build with AI in the workflow. Focused on scalable consumer and enterprise products, grounded in UX research.

Designer at Amazon. ex-Dell, ex-Hilton, · currently AI & FinTech

Selected work

Latest work
AI-powered insights and reporting Amazon · Built an AI-powered FinTech tool that removes manual work and helps leaders act on insights faster.
Latest work
Relocations that land on Day 1 Amazon · Redesigned the employee move journey from offer through arrival, reducing friction across benefits, logistics, and change at scale.
AI support vision Amazon · Designed assisted support with clear handoffs, transparency, and human oversight at every step.
One system, faster product delivery Dell · Led tokens, components, and governance so teams ship consistent UI with less rework.
Support that knows your product Dell · Built personalization and content patterns so support surfaces the right answers by device, plan, and history.
Dense data, clearer decisions Dell · Reorganized OneFS dashboard IA so admins monitor clusters and resolve issues with less hunting.
From storage alert to action Dell · Designed DataIQ monitoring and alerting UX so ops teams triage issues and find root cause faster.
Modernized booking built to convert Hilton · Modernized shop-and-book flows for rates, rooms, and checkout; MVP doubled conversion rate.
Test ideas before you build Rapid UI studies for landing pages and calendars to validate layout and interaction early.
Hospitality tools, one experience Hilton · Designed MS platform UI with patterns that scale across property workflows.
New hotel brand storytelling Hilton · Crafted storytelling for a new Curio Collection hotel brand and guided guests toward booking.
Resort hotel in Hawaii Hilton · Resort hotel experience in Hawaii.

15+ years experiences

I’ve led initiatives from vision through launch, grounded in research and craft, with adaptable expertise across industries.

Skills: UI & UX · Claude Code, Kiro · design systems · Figma, Lovable, Cursor · AI tooling · HTML, CSS, JS, React · rapid prototyping · mobile